R2 Amsterdam was founded in 2008 and has over the years grown into an international brand, selling menswear in more than twenty countries. And eye for detail and attention to the finishing touch is something that distinguishes R2 from other brands. We give each item of clothing a unique accent or surprising detail, which we call The Twist. R2 is taking more and more steps towards sustainability. This is not only reflected in our choice for sustainable materials, such as organic cotton and lyocell, but also in tangible improvements in our production process. We work with sustainably printed labels, for example, and we use packaging materials made of recycled plastic.